Three Brothers Wineries Diversifies with Ready-to-Drink Singria

Three Brothers Wineries, a popular Finger Lakes destination known for its diverse and innovative offerings, is igniting the craft beverage scene with the launch of Singira, a canned sangria poised to redefine the ready-to-drink experience. This launch isn't just a new product; it's a strategic leap towards nationwide distribution, fueled by the winery's unwavering commitment to diversification.

"Diversification has always been a core part of Three Brothers’ DNA," said Katharine Warner, Marketing Director at Three Brothers Wineries. "We're constantly exploring new ways to delight our customers and meet evolving consumer preferences. We saw a growing demand for quality, ready-to-drink cocktails, and we wanted to create something that stands out. We've taken the classic sangria experience and cranked it up to eleven, delivering the handcrafted quality you expect from Three Brothers, but in a ready-to-rock format.”

After a decade of successful self-distribution, Three Brothers Wineries is strategically shifting gears, partnering with key distributors throughout New York State. This move lays the groundwork for an ambitious national expansion, ensuring Singira reaches thirsty consumers far beyond the Finger Lakes.

"Our sights are set on nationwide distribution within the next 2-3 years," Katharine notes. "Partnering with top-tier distributors in New York is the crucial first step. We're confident that Singira's exceptional taste, grab-and-go convenience, and competitive pricing will make it a nationwide sensation."

Get ready to sip! Singria is a featured sponsor at the 2025 Rochester Cocktail Revival, bringing its sinfully delicious flavors to the party.

Singria is now available for purchase at Three Brothers Wineries, select grocery retailers in New York State, and online https://www.3brotherswinery.com/collections/singria