Design Rush Article by Maja Skokleska
"When hard times hit, true resilience shines.
But what does resilience truly mean for your business?
For Three Brothers Wineries & Estates, it meant leaning into direct-to-consumer shipping — a strategy that boosted its revenue by 800%.
When the COVID-19 crisis hit and its stores closed, the brand did not just give up.
Instead, they responded creatively and proactively to turn adversity into opportunity, leading to unexpected growth.
In our interview, Three Brothers Wineries & Estates Marketing Director Katharine Warner shares the brand’s story of resilience."
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